Illustration · Animation · Explainer
An illustrated tutorial for bB Wallet, Banco do Brasil's digital wallet: ten tips on opening and using the account, told entirely through picture, type and timing — no narration to lean on.
The system
Each tip gets its own palette and staging, so viewers always know when a new one starts — a visual page-turn that replaces the narrator's "next tip".
← drag to browse the tips →
Process
01
The script arrived written; the world didn't exist yet. I illustrated the character and her universe from scratch — her afro, her hoop earrings, her rooms, her phones — so the audience would see someone recognizable using the wallet, not an abstract UI.
02
Flat vector on a three-minute video gets sterile fast. Grain and brush texture on skin, hair, fabric and backgrounds give the frames warmth and depth — the detail your eye keeps discovering while the information sinks in.
03
Every movement carries meaning: a hand tilts the phone, a number snaps into place, a color sweeps across to end one tip and open the next. Motion is the punctuation of a video that can't say "and now, tip five".
04
No voice-over over three minutes is the real challenge: the image has to hold attention alone. I worked it with pacing — short beats, big numbers, palette changes as chapter marks — so nothing feels long, even when it is.
Outcome
The tutorial was published on Banco do Brasil's YouTube channel and website, and stayed in rotation for the entire lifetime of the product — the go-to explainer for anyone opening a bB Wallet account.
“Eu amei a ilustração. O vídeo ficou ótimo! Parabéns ao time.”
“I loved the illustration. The video turned out great! Congratulations to the team.”