Paris 2024

50+ assets · delivered in just two days

Banco do Brasil's Olympic campaign with Ourocard Visa. After receiving the official key visual from PILOTO.TV (astonishing work, by the way), it was our time to get the job done: a true sprint against the clock.

Client: Banco do Brasil · Ourocard Visa
Official KV: PILOTO.TV
Output: 50+ assets in 48h
Below: See the campaign ▼

The pieces

One campaign, every format.

Banners, feed posts, stories, WhatsApp cards — each one adapted for a different audience line — retail, premium, consumer and business — while keeping the party intact. Click a deck to shuffle through.

Torcida do Brasil banner — premium card line, with QR code

Torcida do Brasil banner — retail version

Torcida do Brasil banner — business version with CTA button

Torcida do Brasil banner — premium version without the card

Banners 550×330×4

Consumer · Business · Premium · Retail · QR

Torcida do Brasil square feed piece — retail version

Feed 1:1×2

Instagram · WhatsApp

Torcida do Brasil story — premium version, with Caramelo the dog holding the black card

Torcida do Brasil story — WhatsApp version

Stories 9:16×2

Premium · WhatsApp

↻ click a pile — there's always another piece underneath

Process

Volume is a design problem too.

The concept lands

PILOTO.TV delivered a joyful world: Caramelo the dog, vuvuzelas, the Arc de Triomphe in campaign colors. My work started there — understanding the system inside the KV so every adaptation would still feel like the original party.

Unfold, fast

Each format has its own logic: banners need hierarchy in 550×330 pixels, stories breathe vertically, WhatsApp cards carry QR codes, and every audience line — retail, premium, consumer, business — swaps cards, offers and CTAs. The volume was big; the deadline wasn't.

Strategy beats hurry

The real design tool here was time management: master files built for quick swaps, pieces batched by format, priorities set by delivery date. That's how a mountain of pieces ships without losing consistency — or sleep.

Outcome

It ran everywhere.

Approved with only minor copy tweaks, the campaign went live across digital and out-of-home — and earned the team the next Olympic-sized brief.

Digital

Social media · Google & Meta Ads · YouTube · homepage · landing pages

Out of home

Digital totems · mega banners · billboards · digital elevators · street clocks · mega LED (Highline)

Broadcast

Merchandising spots on national television

And then came the sequel: after this campaign, our team was trusted with Banco do Brasil's FIFA World Cup 2026 campaign — again with a PILOTO key visual, again with a large volume of adaptations handled by the dedicated team I'm part of.