Brand · Motion
A brand mark is a signature — animating one means making it talk. These identities already existed; my job was to give each of them a voice in motion, from activist collectives to carnival stages.
Watch them move▼
Ella · write-on lettering16:9
Cine Ninja · glitch type1:1
Ninja na Avenida · carnival 20241:1
Clube Ativista · badge4:5
Clube Ativista · shield4:5
Clube Ativista · extruded4:5
CNA · segmented mark1:1
Process
01
Each logo arrived finished — designed by someone who made careful decisions. Animation can't break those decisions; it has to reveal them. I start by studying the construction of the mark: its geometry, its weight, its attitude.
02
No two brands should move the same way. Cine Ninja got a nervous glitch; Ella's lettering writes itself like a signature; Clube Ativista's badge snaps together with activist energy — three versions, three tempos, one system.
03
These marks live on social feeds and video openers, so every animation resolves into a clean, seamless loop — tight easing, readable in seconds, exported ready to drop anywhere.
Outcome
These marks are still in use — opening live events, heading YouTube uploads and shorts, and stamping every video the brands publish.
Case · Mídia Ninja video kit
One client took it further. Mídia Ninja asked for a full animated video kit to speed up and enrich the editing of their journalism pieces: caption presets, transitions, visual effects, animated backgrounds, animated logo, opening and closing vignettes — all built with an After Effects → Premiere integration.
I delivered it as a fully editable Premiere timeline, so the editor only had to drop in the raw footage and make the cuts.
50%faster editing and finishing